MARKETING RESEARCH RESOURCES
www.kartoo.com KartOO is a powerful search engine which displays information in several languages.

www.sba.gov The SBA (Small Business Administration) is full of information for small businesses and a springboard to many services including free, online training such as the Marketing 101 course offered by Kutztown University. Search the site for an SBA office or affiliated programs near you.

http://www.superpages.comPlug in your zip code and find nearby businesses, complete with a map (sometimes slow). You can sort the information several ways to identify your competition and to see what your potential customer sees.

www.infospace.com Research the competition in your area. Infospace also provides access to “world directories” for countries across the globe.

www.yell.com Doing business in the UK? Search the UK yellow pages.

www.melissadata.com/lookups You can purchase list information from melissadata. The site also offers some free demographic information that can be helpful such as Occupants by ZIP, ZIPS in a Radius, Business List Counts, SIC Code Counts, Zip Code Demographics, Income Tax Statistics, Campaign Contributions, and much more.

www.census.gov Census data including individual demographics and business sector census information can be found through this site. Business expenditure information can be particularly helpful.

www.census.gov/epcd/www/naics.html Businesses in the U.S., Canada, and Mexico can pull up information on any NAICS (North American Industry Classification System) code. You can get an idea of the money being generated in your industry and in your target industries.

www.hoovers.com Purchase reports on other businesses including potential clients and potential competition.

www.sric-bi.com/VALS VALS stands for Values, Attitudes, Lifestyles Survey. Information on consumerlifestyles within a geographic location can be purchased.

http://www.claritas.com/MyBestSegments/Default.jsp+Segments the population by zip code psychographics (a measure of the values and lifestyles of people within a zip code area). This can help you to understand your potential clients and hone your marketing message.

www.bls.gov/bls/demographics.htm Demographic data from the U.S. Department of Labor’s Bureau of Labor Statistics includes consumer spending information.

www.census.gov/epcd/ec97sic Comparative statistics for businesses from the 1997 Economic Census.

http://http://factfinder.census.gov/home/saff/main.html American Factfinder, available through www.census.gov.

http://http://quickfacts.census.gov+State and County Quick Facts.

www.easidemographics.com EasiDemographics is another list service.